The Founder's Story: Khushi Gandhi

My connection to craft began long before The Uun Shop. Childhood memories are filled with the comforting rhythm of my Dadi and Nani knitting, their hands creating magic with yarn. Though I didn't learn from them directly then, watching them built a deep appreciation for handcrafted textiles.

The true spark for this venture, however, came unexpectedly in 2020. Watching an aunty crochet during her lunch break, I learned a simple stitch, and a new passion was ignited. I started experimenting, creating earrings, and soon found myself showcasing my work at exhibitions. Even today, designing feels like a continuation of the legacy passed down by my grandmothers, especially as my Nani still lends her wisdom and hands to our work.

The Brand Story: The Uun Shop

What started as a personal passion project (originally 'Craftsy') officially transformed in March 2025 into The Uun Shop - a name reflecting the soul of our materials ('Uun' meaning wool/yarn).

It quickly became a true family affair, where each member contributes their unique strengths. My mom(Ranjna) is the heart of our operations, overseeing production, coordinating with our wonderful team of artisans in Haridwar, and managing sourcing and finances alongside my dad(Vikas). While I focus on product design, marketing and the brand's vision, my sister(Gauri) and my brother-in-law(Gaurav) provide invaluable guidance on the technical side, helping us with stock management, the website, and the software tools that keep everything running smoothly.

Our story extends to a wonderful team of women artisans in Haridwar, whom I've personally trained. This partnership allows us to grow, empower, and share this beautiful craft. Haridwar is also the source of our yarn, chosen for its quality and the feeling that it carries the peaceful, soulful energy of the city.

At The Uun Shop, we believe every piece isn't just handmade; it's 'heart-made.' We're dedicated to celebrating mindful creation, honoring our heritage, empowering women, and bringing unique, handcrafted beauty into your life.

Welcome to our family!